Trademark Registration:
Benefits of Getting Registered
Are you a business owner? Is there any name, symbol, logo,
design or picture that people identify your business with? If your answer is in
affirmative, that’s great! To run a business, you need to follow the process of
trademark registration
to make your company registered. Registering a trademark is an official process
that every entrepreneur needs to follow to build a company.
In this article, we will tell you why you should get your
name, logo, tagline (commonly known as trademark) registered. We will also tell
you the benefits of registering your trademark. However, before proceeding,
let’s get to know the simple definition of trademark.
Definition of Trademark
Trademarks Act, 1999 defines trademark in India. It says that
trademark is a mark capable of being represented graphically. Along with that,
it can also distinguish the goods and services of one person from those of
another, essentially helping in identifying the owner of the product.
It is always better to take such lawful routes and comply with
legal requirements. By registering your trademark under Indian Trademarks Act,
1999, your business would have exclusive right on every mark, logo, tagline,
among other thing you’ve registered.
Why seek Trademark
Registration?
We presume you have invested a lot of time and energy on your
business. Your business has created goodwill in mind of your customers. However
if your brand name isn’t registered, the following possible situations may
leave arrive leaving a negative impact on your business-
●
Someone else using your business name. This can bring negative
impression of your business. Your
competitors may use your business name for wrong reasons.
●
Or worst, you find out, your business name is already registered
by someone else way back and the person gets injunction from court, essentially
refraining you from using the name again.
Such instances are not uncommon. They lead to loss of time
and efforts an entrepreneur has put up in establishing a brand name. Though it
doesn’t mean things can’t get back to normal, no, obviously you could undo
things by making extra efforts. However, ask yourself, was there any need of
going through all such travesties?
Benefits of Trademark
Registration-
●
Exclusive Identification-
By registering your business trademark, you are giving an
exclusive identification to your product or service. This will also help in
building reputation.
●
Exclusive Rights-
It gives an exclusive right to use in respect of the goods
and services provided by the business.
Once your trademark is registered, any infringement by
competitor allows you to sue and take legal action.
This is why it is advisable to trademark
registration and protect your brand’s reputation.
Whom to approach for Registering
Trademark?
The whole process of registering trademark requires
considerable efforts. You need to complete several formalities such as filing
of trademark application, allotment of application number, examination of
trademark application, advertisement of trademark, among others.
Hiring an IPR consultancy service provider becomes a
necessity. This is because they possess the required knowledge and experience
for the same. It is advised to engage the services of those who have extensive
experience in handling trademark matters India and abroad.
It is important to connect with a professional IPR
consultancy services provider having extensive experience in handling trademark
matters. It wouldn’t be wrong to say Trademark matters is part of a pool of
large number of services they provide. They are experienced in IPR, ISO
Certification, handling domestic and international matters too.
Conclusion-
The process of trademark registration is lengthy and heavy on
the pocket. However be assured it’s something you would thank yourself in the
future for. Make sure you do your research and delegate this task to a
responsible and affordable service provider such as -----
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